Mary Lizardi

Communications strategy and campaign support for organizations leading social change.

“...she elevated our entire digital communications program and was critical to nearly every successful campaign initiative.”

— Karin Roland, VP Product at ActionKit

highlights

  • Built digital teams from the ground up.

  • Reached 2M+ voters in multiple states via peer-to-peer texting powered by volunteers

  • Managed email programs serving 1M+ supporters

  • Led teams of 40+ staff, contractors, and vendors

  • Leveraged AI to scale digital outreach, from tool configuration and prompt training to staff adoption

  • Supported campaigns, advocacy organizations, and PACs across multiple states and issue areas

“…Mary's organizing expertise, tech-savviness, and keen understanding of non-profit organizations made her a force multiplier for our work.”

— Nicole Regalado, VP of Campaigns, UltraViolet

How I can help

I offer my experience integrating digital and field campaigns, providing strategic digital communications support, and political strategy to help elevate your cause and optimize your reach.

You can email me at LizardiWorks@gmail.com or book a call below.

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  • I help organizations deepen relationships with their base and expand through data-driven engagement strategies

    • Managed supporter databases and email programs reaching more than 1 million contacts

    • Led peer-to-peer texting campaigns that reached over 1 million voters across six states in the months leading up to an election

    • Designed and executed integrated email, text, social media, website, and ad campaigns to mobilize supporters

    • Grew supporter lists through organic engagement, advertising, and automated engagement programs

  • I evaluate your digital ecosystem from end to end, identifying opportunities to improve strategy, tools, workflows, and audience engagement.

    • Audit digital comms, member journeys, and org workflows

    • Assess CRM, email, texting, and SaaS tools to identify gaps and inefficiencies

    • Deliver recommendations to better improve engagement, reporting, and team capacity

  • Whether you’re starting from scratch or updating your systems, I create scalable infrastructure that supports your goals long after our work together ends

    • Implement CRMs, digital tools, and vendor partnerships

    • Develop processes and documentation

    • Train staff and transfer knowledge

    • Managed CRM strategy, targeting, segmentation, reporting, and data hygiene

  • From advocacy campaigns to electoral programs, I bring structure, compliance, and strategic oversight

    • Develop budgets, timelines, and project plans across nonprofit (c3), advocacy (c4), and PAC entities while navigating complex compliance requirements

    • Led cross-functional projects including California's first elected official scorecard, coordinating strategy, marketing, and implementation

  • Strong campaigns require strong people. I help organizations build effective team, manage vendors, and create collaborative environments.

    • Managed and supported teams of more than 40 staff, contractors, and vendors

    • Designed and delivered leadership and management training programs, like Google’s Project Oxygen training, for movement leaders nationwide

    • Recruit, onboard, and train staff, contractors, and temporary team members

Trusted By

Whether you're launching a campaign, scaling your program(s), or building from the ground up, I'd love to help.

Schedule Now

Hear from past clients

  • "Mary felt like an extension of our team. She has been a critical partner in our reproductive justice, women's rights and election programs through the years. Mary's organizing expertise, tech-savviness, and keen understanding of non-profit organizations made her a force multiplier for our work."

    Nicole Regalado
    Vice President of Campaigns, UltraViolet

  • "Mary is a thoughtful and equitable leader and an incredibly effective digital strategist, organizer, and communicator. I was incredibly fortunate to work with her at PL+US, where she elevated our entire digital communications program and was critical to nearly every successful campaign initiative. Any organization seeking to level up or expand their digital strategy and communications would be wise to work with Mary."

    Karin Roland
    VP Product, ActionKit

  • "As a very small team, we relied heavily on Mary and she delivered far beyond expectations. She built the infrastructure we needed, trained our staff on new skills and tools, and brought clarity and organization to everything we did. Mary is efficient, highly competent, and a trusted partner who truly strengthens and empowers the teams she works with."

    - Megan Hester, National Campaign Director at NYU Metro Center

  • "Mary is that rare kind of project manager who is visionary while remaining detail-oriented. With her comprehensive understanding of the digital landscape, she gives constructive feedback and ample praise, while always keeping the big picture in mind."

    Ruby Western
    Designer, Ruby Western Design

  • “Having Mary’s support was a true game changer for our campaign. Thanks to Mary, we were able to launch our first ever peer-to-peer texting program, which contributed to our success in electing the first ever Public Defender as a judge of the LA County Superior Court. Even during a fast-paced election season, Mary always found the time to check in with our staff and volunteers.“

    Gabriela Vazquez
    Deputy Director, La Defensa

  • “Everyone needs a manager like Mary. She uplifts people's strengths while challenging them to continue growing. Together we were able to more than double PL+US' social media reach by testing new strategies and not being afraid to fail. In a true Libra spirit, she prioritizes balance by working hard but also knowing when it's time to recharge.”

    Kenya Juarez
    Digital Manager, Accountable Tech

  • "I’ve worked with Mary on various projects over the past seven years and find that she's a generative, creative and dependable thought partner. She has a wonderful way of bringing ideas to life and activating others to take action. She excels at breaking down large projects into more manageable pieces while achieving the end goal."

    Setsu Shigematsu
    Professor and Filmmaker, UC Riverside